by Bart Platteeuw | Jan 29, 2026 | SEO
I run an event aggregator website and have also worked on SEO campaigns for events. As such, I’ve been exposed to hundreds of event websites over the years and reviewed many. Event websites are typically small and get the basics right – they don’t underperform...
by Bart Platteeuw | Jul 8, 2025 | SEO
I have been using The Events Calendar Pro (a WordPress plugin) for just over a year. While it’s a great plugin – and I continue to use it – it does come with a few technical SEO challenges. In this post, I’ll share the most important technical SEO tips,...
by Bart Platteeuw | Apr 3, 2025 | AI, SEO
The online world is moving into a radically different direction, from the way people search to the way people work and make money. An ever increasing number of people use AI tools on a daily basis and the primary use cases are currently: Searching for information....
by Bart Platteeuw | Mar 20, 2025 | SEO
“Start your own website.” If you’ve spent any time in SEO, you’ve heard this advice a hundred times. And for a long time, I ignored it. Working for various SEO agencies throughout the years, I had access to hundreds of client websites and worked on real businesses. I...
by Bart Platteeuw | Dec 4, 2024 | SEO
When a search engine like Google crawls your website, it’s a pretty straightforward process – it discovers a page and follows every link it finds in order to discover more pages. Something like this: In this basic example, the crawler starts at the main homepage...
by Bart Platteeuw | Sep 21, 2024 | SEO
When looking through a client’s Google Search Console, something interesting caught my attention. A particular page “suddenly” started ranking and driving clicks. We’re looking at a single article that has been live for over 2 years – never gaining any SEO...
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