by Bart Platteeuw | Aug 6, 2024 | SEO
Did you know that having outdated content can actually harm your SEO efforts? There’s no hard evidence for this – that I’m aware of – but anecdotally speaking, the Google algorithm doesn’t appear to like it when your website has too much outdated content....
by Bart Platteeuw | Jul 30, 2024 | SEO
You’ve started producing and publishing content to boost the SEO visibility of your website and get in front of your ideal customers. That’s great! Getting started was probably straightforward. For most businesses, the main topics to write about are fairly obvious....
by Bart Platteeuw | Jul 6, 2024 | SEO
In the early days of my SEO career, I often found myself spending way too much time on details and cumbersome tasks that ultimately weren’t going to make a big difference (if any at all). It’s a double-edged sword – spending time learning and honing your SEO...
by Bart Platteeuw | Jun 23, 2024 | SEO
A few years ago I started working with a new company that was trying to disrupt a competitive industry online. They were already successfully building their brand on social media platforms and were gaining traction, but they hadn’t created a great looking website with...
by Bart Platteeuw | Jun 9, 2024 | SEO
Page updates are one of the most overlooked aspects of SEO. It’s easy to get caught up in producing more and more new pages and content – and that should be part of your SEO strategy if it makes sense and is driving results. But you shouldn’t just publish the...
by Bart Platteeuw | Jun 3, 2024 | SEO
Every week, I spend a few hours checking the SEO progress and tactics of dozens of different websites. I do the same for certain search queries and even entire business verticals. Many of the sites are the clients I currently work with (obviously!) But I also monitor...
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