Shape How AI Sees Your Brand with Comparison Content

Shape How AI Sees Your Brand with Comparison Content

When people search today, they’re not just typing keywords into Google. They’re asking questions directly to AI tools like ChatGPT, Perplexity, and Gemini – and getting full, summarized answers back. Those answers don’t come out of nowhere. They’re built from...
Why SEOs Should Embrace AI Tools And Become Experts

Why SEOs Should Embrace AI Tools And Become Experts

The online world is moving into a radically different direction, from the way people search to the way people work and make money. An ever increasing number of people use AI tools on a daily basis and the primary use cases are currently: Searching for information....
Things I Learned from Running My Own Websites

Things I Learned from Running My Own Websites

“Start your own website.” If you’ve spent any time in SEO, you’ve heard this advice a hundred times. And for a long time, I ignored it. Working for various SEO agencies throughout the years, I had access to hundreds of client websites and worked on real businesses. I...