by Bart Platteeuw | Jan 29, 2026 | SEO
I run an event aggregator website and have also worked on SEO campaigns for events. As such, I’ve been exposed to hundreds of event websites over the years and reviewed many. Event websites are typically small and get the basics right – they don’t underperform...
by Bart Platteeuw | Oct 8, 2025 | AI
When people search today, they’re not just typing keywords into Google. They’re asking questions directly to AI tools like ChatGPT, Perplexity, and Gemini – and getting full, summarized answers back. Those answers don’t come out of nowhere. They’re built from...
by Bart Platteeuw | Jul 8, 2025 | SEO
I have been using The Events Calendar Pro (a WordPress plugin) for just over a year. While it’s a great plugin – and I continue to use it – it does come with a few technical SEO challenges. In this post, I’ll share the most important technical SEO tips,...
by Bart Platteeuw | Apr 3, 2025 | AI, SEO
The online world is moving into a radically different direction, from the way people search to the way people work and make money. An ever increasing number of people use AI tools on a daily basis and the primary use cases are currently: Searching for information....
by Bart Platteeuw | Mar 20, 2025 | SEO
“Start your own website.” If you’ve spent any time in SEO, you’ve heard this advice a hundred times. And for a long time, I ignored it. Working for various SEO agencies throughout the years, I had access to hundreds of client websites and worked on real businesses. I...
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