Blog
How to Build a High-Performing Event Website (Best Practices)
I run an event aggregator website and have also worked on SEO campaigns for events. As such, I’ve been exposed to hundreds of event websites over the years and reviewed many. Event websites are...
Shape How AI Sees Your Brand with Comparison Content
When people search today, they’re not just typing keywords into Google. They’re asking questions directly to AI tools like ChatGPT, Perplexity, and Gemini - and getting full, summarized answers...
Technical SEO Tips for The Events Calendar WordPress Plugin
I have been using The Events Calendar Pro (a WordPress plugin) for just over a year. While it’s a great plugin - and I continue to use it - it does come with a few technical SEO challenges. In this...
Why SEOs Should Embrace AI Tools And Become Experts
The online world is moving into a radically different direction, from the way people search to the way people work and make money. An ever increasing number of people use AI tools on a daily basis...
Things I Learned from Running My Own Websites
“Start your own website.” If you’ve spent any time in SEO, you’ve heard this advice a hundred times. And for a long time, I ignored it. Working for various SEO agencies throughout the years, I had...
Common Internal Linking Inefficiencies & How to Fix Them
When a search engine like Google crawls your website, it’s a pretty straightforward process - it discovers a page and follows every link it finds in order to discover more pages. Something like...
The Importance of Internal Links for Page Discoverability
When looking through a client’s Google Search Console, something interesting caught my attention. A particular page “suddenly” started ranking and driving clicks. We’re looking at a single article...
Boost Your SEO by Removing or Updating Outdated Content
Did you know that having outdated content can actually harm your SEO efforts? There’s no hard evidence for this - that I’m aware of - but anecdotally speaking, the Google algorithm doesn’t appear to...
How to Generate Endless Content Ideas and Never Run Out of Topics
You’ve started producing and publishing content to boost the SEO visibility of your website and get in front of your ideal customers. That’s great! Getting started was probably straightforward. For...
The SEO Pareto Principle: Achieve 80% of SEO Success with 20% Effort
In the early days of my SEO career, I often found myself spending way too much time on details and cumbersome tasks that ultimately weren’t going to make a big difference (if any at all). It’s a...