by Bart Platteeuw | Dec 4, 2024 | SEO
When a search engine like Google crawls your website, it’s a pretty straightforward process – it discovers a page and follows every link it finds in order to discover more pages. Something like this: In this basic example, the crawler starts at the main homepage...
by Bart Platteeuw | Sep 21, 2024 | SEO
When looking through a client’s Google Search Console, something interesting caught my attention. A particular page “suddenly” started ranking and driving clicks. We’re looking at a single article that has been live for over 2 years – never gaining any SEO...
by Bart Platteeuw | Aug 6, 2024 | SEO
Did you know that having outdated content can actually harm your SEO efforts? There’s no hard evidence for this – that I’m aware of – but anecdotally speaking, the Google algorithm doesn’t appear to like it when your website has too much outdated content....
by Bart Platteeuw | Jul 30, 2024 | SEO
You’ve started producing and publishing content to boost the SEO visibility of your website and get in front of your ideal customers. That’s great! Getting started was probably straightforward. For most businesses, the main topics to write about are fairly obvious....
by Bart Platteeuw | Jul 6, 2024 | SEO
In the early days of my SEO career, I often found myself spending way too much time on details and cumbersome tasks that ultimately weren’t going to make a big difference (if any at all). It’s a double-edged sword – spending time learning and honing your SEO...
Recent Comments