Blog
Why SEOs Should Embrace AI Tools And Become Experts
The online world is moving into a radically different direction, from the way people search to the way people work and make money. An ever increasing number of people use AI tools on a daily basis...
Things I Learned from Running My Own Websites
“Start your own website.” If you’ve spent any time in SEO, you’ve heard this advice a hundred times. And for a long time, I ignored it. Working for various SEO agencies throughout the years, I had...
Common Internal Linking Inefficiencies & How to Fix Them
When a search engine like Google crawls your website, it’s a pretty straightforward process - it discovers a page and follows every link it finds in order to discover more pages. Something like...
The Importance of Internal Links for Page Discoverability
When looking through a client’s Google Search Console, something interesting caught my attention. A particular page “suddenly” started ranking and driving clicks. We’re looking at a single article...
Boost Your SEO by Removing or Updating Outdated Content
Did you know that having outdated content can actually harm your SEO efforts? There’s no hard evidence for this - that I’m aware of - but anecdotally speaking, the Google algorithm doesn’t appear to...
How to Generate Endless Content Ideas and Never Run Out of Topics
You’ve started producing and publishing content to boost the SEO visibility of your website and get in front of your ideal customers. That’s great! Getting started was probably straightforward. For...
The SEO Pareto Principle: Achieve 80% of SEO Success with 20% Effort
In the early days of my SEO career, I often found myself spending way too much time on details and cumbersome tasks that ultimately weren’t going to make a big difference (if any at all). It’s a...
When a Potential Dream Client Slipped Through the Cracks
A few years ago I started working with a new company that was trying to disrupt a competitive industry online. They were already successfully building their brand on social media platforms and were...
5 Examples of Page Updates That Unlocked SEO Traffic Growth
Page updates are one of the most overlooked aspects of SEO. It’s easy to get caught up in producing more and more new pages and content - and that should be part of your SEO strategy if it makes...
Become a Better SEO by Monitoring Websites & Search Queries
Every week, I spend a few hours checking the SEO progress and tactics of dozens of different websites. I do the same for certain search queries and even entire business verticals. Many of the sites...